AI Made Simple

AI & Communications Strategist | Crisis Management Expert | Ethical AI Advocate

Hailey Wilson has spent her career at the intersection of public relations, crisis management, and emerging technology. With experience navigating high-stakes corporate crises, including nuclear incidents, wildfires, and cybersecurity threats, she has built a reputation for handling complex challenges with clarity and strategic focus. Today, she applies that same expertise to helping businesses and communication professionals integrate AI into their work responsibly and effectively.

Hailey has led crisis communications efforts across multiple industries, managing public trust and corporate messaging during critical events:

• • Wildfires and Infrastructure Challenges – At PG&E, she played a key role in communication strategies surrounding the company's response to California's devastating wildfires.
• • Nuclear Operations and Public Safety – While at Duke Energy's McGuire Nuclear Station, she handled internal and external communications related to nuclear safety, regulatory issues, and emergency preparedness.
• • Corporate Crisis Response – She has worked on response strategies for financial institutions and biotech companies, addressing reputational risks, cybersecurity threats, and operational crises.

Her experience includes developing executive messaging, leading community engagement efforts, and working with media to ensure accurate and transparent communication during high-pressure situations.

Shifting Focus to AI and Communication Strategy

Recognizing the growing role of AI in media and corporate communications, Hailey now helps professionals understand and integrate AI tools while maintaining ethical and strategic control over messaging. She leads Hailey Wilson Communications and founded AImpact, an online community focused on AI education and responsible adoption.

Recent projects include:

• • AI for Public Relations Course – Partnered with RealmIQ and New Mexico State University to develop a macrolearning course that trains PR professionals on AI's role in media relations, crisis response, and content strategy.
• • Corporate Consulting & Research – Advises organizations on using AI-powered tools for real-time media monitoring, sentiment analysis, and crisis response messaging. Works with PR teams to implement AI-driven risk assessment models for early detection of reputational threats.
• • AImpact Community and Roundtables – She brings together professionals to discuss AI's evolving role in business, ethics, and communication. In 2023, she hosted one of the first virtual conferences on Generative AI, including more than 80 speakers from around the globe and 400 participants.